P I G G L Y W I G G L Y S U M M E R S A V I N G S
For the Summer 2025 edition of the Piggly Wiggly coupon booklet, I designed the cover to evoke the warmth and familiarity of a classic summer picnic. Inspired by family gatherings and festive holidays like the Fourth of July, the concept centers around a picnic table spread featuring grilled items and seasonal favorites found inside the booklet.
Using a mix of carefully selected stock photography and custom photo editing in Adobe Photoshop, I composed a vibrant, inviting scene that visually connects the promoted products to their real-life use—making the savings feel immediately relatable and appetizing. The result is a cover that’s both nostalgic and functional, setting the tone for a summer of good food and great deals.
C O V E R S P R E A D
_________________________
E M A I L
_________________________
Email design credit to my colleague Chris Gillespie